"Hi! I’m Tonie Tannous, and while I don’t sing like Toni Braxton, I do know how to hit
all the high notes in creativity."
all the high notes in creativity."
With 15+ years in advertising and digital communication, I’ve crafted compelling stories, built dream teams, and collected 43 international awards (and counting!).
My journey began with a Master’s in Multimedia from ALBA (Lebanon), which launched me into Beirut’s buzzing digital scene and Leo Burnett, where I worked on powerhouse brands like P&G (Always, Wella, Max Factor), Samsung, and du. Later, at Wunderman Thompson, I dove deep into the Saudi market, leading impactful work for STC.
At Bold, I took on a leadership role, heading a team of 13 and rolling out successful campaigns for ANB Bank and Alwaleed Bin Talal Foundation. Now, back at Leo Burnett, I’ve led a 30-person team across 7 accounts and currently focus exclusively on icons like McDonald’s and Nescafé.
At Bold, I took on a leadership role, heading a team of 13 and rolling out successful campaigns for ANB Bank and Alwaleed Bin Talal Foundation. Now, back at Leo Burnett, I’ve led a 30-person team across 7 accounts and currently focus exclusively on icons like McDonald’s and Nescafé.
As a Creative Director, I connect creativity with business objectives, leading 360-degree campaigns from ideation to execution across digital, film, and activations. I thrive on collaboration with specialists—tech innovators, digital agencies, and platforms like Google, TikTok, Snapchat, and Meta—to deliver groundbreaking, unforgettable moments.
My strong foundation in UI/UX and my curiosity drive me to explore new tools and techniques, and to stay ahead on AI innovations, helped enrich my approach to digital initiatives, making every campaign future-ready.
I’ve worked across Lebanon, UAE, KSA, Iraq, Egypt, Russia, the UK, and the EMEA region, partnering with incredible brands like:
NGOs: Alwaleed Bin Talal Foundation, Misk Foundation, NOD, Sakker El Dekene.
Banking: SAB, ANB, Al Rajhi Bank
Telecom: STC, Alfa, Zain, du
FMCG: McDonald’s, Nestlé/Nescafé
Beauty & Healthcare: P&G, Ella, Always, Max Factor, Novo Nordisk.
E-commerce: Sindebaad, Trendyol
Jewelry: Yeprem, Madame Rêve, Elie Zeaiter
My love for creativity runs deep, and I can’t wait to see where this creative rollercoaster takes me next!
Banking: SAB, ANB, Al Rajhi Bank
Telecom: STC, Alfa, Zain, du
FMCG: McDonald’s, Nestlé/Nescafé
Beauty & Healthcare: P&G, Ella, Always, Max Factor, Novo Nordisk.
E-commerce: Sindebaad, Trendyol
Jewelry: Yeprem, Madame Rêve, Elie Zeaiter
My love for creativity runs deep, and I can’t wait to see where this creative rollercoaster takes me next!