Brief Recap
Develop a campaign that conveys how Downy offers more than just softness—it’s the key to preserving the impeccable quality of your clothes and an essential tool to effortlessly keep you and your family looking their best. Downy aims to launch in KSA and resonate deeply with the local market.
Develop a campaign that conveys how Downy offers more than just softness—it’s the key to preserving the impeccable quality of your clothes and an essential tool to effortlessly keep you and your family looking their best. Downy aims to launch in KSA and resonate deeply with the local market.
Market
KSA
KSA
Creative
Whether it’s a sentimental favorite, a fashion statement, or that unexplainable bond with a particular outfit, we all have that one piece of clothing that makes us feel amazing! And in Saudi Arabia, where dressing up for any occasion is a cherished tradition, they've always nailed the perfect look.
Whether it’s a sentimental favorite, a fashion statement, or that unexplainable bond with a particular outfit, we all have that one piece of clothing that makes us feel amazing! And in Saudi Arabia, where dressing up for any occasion is a cherished tradition, they've always nailed the perfect look.
Downy plays a crucial role in maintaining that look, keeping clothes looking brand new, completely fresh, and colors as vibrant as ever!
Introducing...
داوني يحافظ على كل كشخة
داوني يحافظ على كل كشخة
Our platform is built for longevity, emphasizing the brand's dedication to preserving color, scent, and fabric softness. Tailored to the unique preferences of Saudis, we recognize and resonate with their deep appreciation for apparel and presentation.
In our film, we will delve in the history of fashion trends of Saudi Arabia, exploring the evolution of style from past to present with vibrancy and dynamism
FILM
ACTIVATIONS:
Credits:
Creative Director: Tonie Tannous
Senior Art Director: Abir Al Akkari
Senior Copywriter: Hamzah Elsherif
Graphic Designer: Nada Bakkar
Graphic Designer: Dala Bahgat
Copywriter: Manal Al Ghadeer
Head of TV production: Shereen Mostafa
Associate Producer Director: Joumana Haddad
Senior Producer: Aly El Esseily
Business Lead: Samir Antoun
Associate Business Director: Mohamed Toukan
Business Manager: Mohamed Ghussein
Production | film:
Production House: Prodigious
Head of Production: Myriam Abi Warde
Director: Hanke Brothers
Senior Art Director: Abir Al Akkari
Senior Copywriter: Hamzah Elsherif
Graphic Designer: Nada Bakkar
Graphic Designer: Dala Bahgat
Copywriter: Manal Al Ghadeer
Head of TV production: Shereen Mostafa
Associate Producer Director: Joumana Haddad
Senior Producer: Aly El Esseily
Business Lead: Samir Antoun
Associate Business Director: Mohamed Toukan
Business Manager: Mohamed Ghussein
Production | film:
Production House: Prodigious
Head of Production: Myriam Abi Warde
Director: Hanke Brothers