Brief Recap
The objective is to make make Lay’s Gourmet the premium choice for social indulgence in KSA. It's an opportunity to elevate the role chips can play for those seeking gourmet experiences. Our Strategic Platform: Lays Gourmet for those with discerning taste.
The objective is to make make Lay’s Gourmet the premium choice for social indulgence in KSA. It's an opportunity to elevate the role chips can play for those seeking gourmet experiences. Our Strategic Platform: Lays Gourmet for those with discerning taste.
Markets
KSA & GCC
KSA & GCC
Creative
There are 2 kinds of eaters in this world: those who treat food like a competitive sport, and those who appreciate each bite like it's a work of art. The latter, consists of people who won't settle for anything less than palate-pleasing perfection, even if it means skipping a meal.
There are 2 kinds of eaters in this world: those who treat food like a competitive sport, and those who appreciate each bite like it's a work of art. The latter, consists of people who won't settle for anything less than palate-pleasing perfection, even if it means skipping a meal.
they like to embark on a flavor journey and savor the taste of quality ingredients, whether they're dining alone or throwing a fancy gathering.
Fortunately, Lays Gourmet has developed a range of chips that appeals to their refined tastes. These premium chips are not for the faint of heart but are intended for those who are serious about indulging in exciting flavor experiences.
Introducing...
للذوّيقة الفخمين
للذوّيقة الفخمين
Savorers of Taste
The film will take us in a whimsical sophisticated journey in the Lays gourmet world, where every chip connoisseur can enjoy the diversity in flavors and the irresistible crunch of the perfectly crafted chip.
FILM
Credits:
Executive Creative Director: Mohamed Sehly
Creative Director: Tonie Tannous
Senior Art Director: Farah Abou Chacra
Senior Copywriter: Meshal Alsadhan
Art Director: Fadi Abidin
Graphic Designer: Dominic Raj
Head of TV production: Shereen Mostafa
Senior Producer: Moe Suwaid
Business Lead: Dana Kutoubi
Account Manager: Katia Awar
Production | film:
Production House: Prodigious
Head of Production: Myriam Abi Warde
Director: Vallee Duhamel
Creative Director: Tonie Tannous
Senior Art Director: Farah Abou Chacra
Senior Copywriter: Meshal Alsadhan
Art Director: Fadi Abidin
Graphic Designer: Dominic Raj
Head of TV production: Shereen Mostafa
Senior Producer: Moe Suwaid
Business Lead: Dana Kutoubi
Account Manager: Katia Awar
Production | film:
Production House: Prodigious
Head of Production: Myriam Abi Warde
Director: Vallee Duhamel