Brief Recap
Nescafé Arabiana has introduced a new formula for Arabic coffee, blending tradition with modern convenience. How can we make this coffee resonate with today's youth and become their go-to choice for daily adventures while preserving its traditional essence?
Nescafé Arabiana has introduced a new formula for Arabic coffee, blending tradition with modern convenience. How can we make this coffee resonate with today's youth and become their go-to choice for daily adventures while preserving its traditional essence?
Market
KSA
KSA
Challenge
Young Saudis & Jordanians are both native to expressing traditions in modern ways, but this is not being applied to Arabic coffee How can Nescafé find the sweet-spot between upholding traditions, and reinventing it to make the youth fall back in love with it?
Young Saudis & Jordanians are both native to expressing traditions in modern ways, but this is not being applied to Arabic coffee How can Nescafé find the sweet-spot between upholding traditions, and reinventing it to make the youth fall back in love with it?
Today's young Saudis aren't just contemplating change over their coffee cups—they're living it. For them, coffee is more than just a pause; it's a bridge between ancient traditions and modern innovation. Nescafé Arabiana has redefined the Saudi coffee experience, enhancing their traditions with a contemporary twist. Introducing...
قهوة بالراس
Our film will take us on a journey through the modern lives of the young generation, blending beloved traditions and highlighting Nescafé Arabiana
FILM
Our KVs showcase how Saudi youth are transforming the local scene by blending tradition with modernity, creating a new pop culture. These KVs were a bold move for the brand, featuring vibrant, eye-catching visuals that sparked conversations on the streets.
Credits:
Creative Director: Tonie Tannous
Senior Art Director: Abir Al Akkari
Senior Copywriter: Hamzah Elsherif
Graphic Designer: Nada Bakkar
Graphic Designer: Dala Bahgat
Copywriter: Manal Al Ghadeer
Manager Creative Services: Marwan Fizo
Head of TV production: Shereen Mostafa
Associate Producer Director: Joumana Haddad
Business Director: Salim Fayed
Senior Strategy Manager: Dalal Karim
Senior Art Director: Abir Al Akkari
Senior Copywriter: Hamzah Elsherif
Graphic Designer: Nada Bakkar
Graphic Designer: Dala Bahgat
Copywriter: Manal Al Ghadeer
Manager Creative Services: Marwan Fizo
Head of TV production: Shereen Mostafa
Associate Producer Director: Joumana Haddad
Business Director: Salim Fayed
Senior Strategy Manager: Dalal Karim
Production | film:
Production House: Everyone Films
Director: Mohamed Fathy aka Shank
Executive Producer: Ammar Abu Shady
Film Producer: Aly Shaaban
Production | visuals:
Production House: Everyone
Photographer: Ahmed Othman
Photography Team: Donna Gouda
Art Directors: Anan F.
Stylist: Nada Kheder
Production House: Everyone Films
Director: Mohamed Fathy aka Shank
Executive Producer: Ammar Abu Shady
Film Producer: Aly Shaaban
Production | visuals:
Production House: Everyone
Photographer: Ahmed Othman
Photography Team: Donna Gouda
Art Directors: Anan F.
Stylist: Nada Kheder