Background
Novo Nordisk is a global healthcare company, that aims to drive change to defeat diabetes and other serious chronic diseases such as obesity, and rare blood and rare endocrine diseases.
Novo Nordisk is a global healthcare company, that aims to drive change to defeat diabetes and other serious chronic diseases such as obesity, and rare blood and rare endocrine diseases.
Saudi Arabia is ranked 18th in the world in percentage of obesity ranking across the world with 34% of its population being obese. Most of obese people doesn’t recognize the danger of being overweight until they become ill.
Objective
The aim is to reach all people, by focusing on creating and increasing awareness and promoting different health initiatives concerning obesity by emphasizing on the importance of seeking professional help with regards to obesity and its complications as well as the misconceptions around obesity treatments .
The aim is to reach all people, by focusing on creating and increasing awareness and promoting different health initiatives concerning obesity by emphasizing on the importance of seeking professional help with regards to obesity and its complications as well as the misconceptions around obesity treatments .
Market
KSA
KSA
Creative
Obese people are defined as individuals with a weight that is dangerous for their health. However, there’s far more to obesity THAN JUST A PERSON’S WEIGHT. Each person has faced different situations and factors that have contributed to their obesity.
EACH STORY IS DIFFERENT... AND EVERY BODY HAS A STORY
External communication
Each visual will talk about a different story and cause that led to obesity. The story will be told via different elements and a saying illustrated over the body of the character.
Internal communication
For the internal communication, we will highlight the stories of 4 employees and their own journey with obesity and ask our employees to have more conversations about this matter and identity and gain more awareness on the different causes that differ from a person to another.
Credits:
Associate Creative Director: Tonie Tannous
Senior Graphic Designer: Nancy Al Azzi
Senior Graphic Designer: Hicham Al Hajj
Copywriter: Ahmed Aldossary
Account Director: Maya Hillal
Associate Creative Director: Tonie Tannous
Senior Graphic Designer: Nancy Al Azzi
Senior Graphic Designer: Hicham Al Hajj
Copywriter: Ahmed Aldossary
Account Director: Maya Hillal