stc’s loyalty program that rewards customers with different products and services.
Being the best loyalty program with a wide range of partners, it allows customers to enjoy rewards that matches their interests hence providing them with a fun and enjoyable experience.
Objectives
To create a unique photo art direction for the Qitaf product to distinguish it visually from the rest of stc services.
Market
KSA
Objectives
To create a unique photo art direction for the Qitaf product to distinguish it visually from the rest of stc services.
Market
KSA
How?
We are splitting our photo library into lifestyle shots and product shots.
In the lifestyle shots, we will be focusing on the excitement and the joy of experiencing the rewards from our partners. As for the product shots, it will be placed and animated in a fun way that grabs the subscriber's attention.
We are splitting our photo library into lifestyle shots and product shots.
In the lifestyle shots, we will be focusing on the excitement and the joy of experiencing the rewards from our partners. As for the product shots, it will be placed and animated in a fun way that grabs the subscriber's attention.












Credits:
Executive Creative Director: Rayyan Aoun
Creative Director: Antra Patel
Senior Art Director: Tonie Tannous
Account Director: Rabih Hassoun
Senior Account Manager: Yasmin Moufti
Creative Director: Antra Patel
Senior Art Director: Tonie Tannous
Account Director: Rabih Hassoun
Senior Account Manager: Yasmin Moufti
Production House: Dreambox
Photographer: Tibor Galamb
Photographer: Tibor Galamb