tonie tannous - SINDEBAAD

Brief Recap
Sindebaad is a New Saudi e-commerce website that offers a wide range of high-end local and international beauty products. As a brand, we aim to inspire our customers to explore the wonders of their beauty via an exclusive journey that caters to their unique needs, with one goal in mind: to empower them.

Objective
To intrigue a sense of exploration and curiosity to experience a new shopping platform providing quality products with a seamless online experience.

Market
KSA

Challenge
Sindebaad is a new brand in a competitive market so how can it distinguish itself to stand out?

Creative
FIRST DIRECTION

What is beauty? is it what we see in the media? or is what we see in the mirror?
There are so many standards we are expected to live by that are all relative and we’re starting to recognize the importance of individuality. Individuality can be anything; you choose how to redefine the standards however you want...
And THAT’S THE BEAUTY OF IT

We will start our communication by introducing the brand and what is stands for, here is a new brand that celebrates the uniqueness of your beauty and the complexity of your personality. A brand that came to stand out from the rest like its audience does. We are using bold statements and bolder visuals* to intrigue the audience to explore this world that embraces them.

* the photos used are for conceptual purpose, if the direction were approved we would've shot our campaign in the same spirit using local talents

Film

is as bold as our visuals

Now,
I bend the rules that use to bind me
I rock my confidence
and it shows in my style
I know I don’t fit the standards,
but I make the standards fit me
I like basics
but I’m beyond basic
I go after success
and it follows me like my perfume

I embrace me
All my bits and pieces

and that’s the beauty of it

.. اليوم
أكسر القواعد اللي كانت تقيدني
وأبرز ثقتي لأنها لايقه علي
لأن المعايير نسبية، أنا أختار منها اللي تناسبي
قوتي في مبادئي وجمالي في قوتي

أحب نفسي بكل تفاصيلها
لأني أعرف أن الجمال ما له شكل واحد

وهذه حلاته

a videomatic showcasing the idea and the art direction, just for reference purpose

Creative
SECOND DIRECTION

Traveled the world, discovered islands and encountered mystical creatures, Sindibad, the famous explorer, always came back with unique items and stories from all around the world. Inspired by his journey, Sindebaad is bringing the very best products and brands from all around the world to Saudi.

SINDEBAAD.... brings the world to you

Teaser:

We will start our campaign with a teaser, to create buzz around the Sindebaad name and make it memorable, we will announce that "Sindebaad has arrived”, to make the audience wonder what it could mean that a character from their childhood is now here.

Revealer:

We will reveal with the brand logo and the different luxury products offered by Sindebaad.

Film

Sindebaad is here,
A new world of
unlimited Options
Colors
Experiences

A world where you are
Cared for
Pampered
And celebrated

A world that brings
The world to you

Sindebaad brings the world to you

سنديباد حط رحاله
وجاب معه عالم من
الخيارات
الألوان
والتجارب

عالم يهتم فيك
يفهمك
ويحتفل معك

عالم يجيب لك العالم لعندك
سنديباد يجيب لك العالم

a videomatic showcasing the idea and the art direction, just for reference purpose

Credits:

Associate Creative Director: Tonie Tannous
Senior Graphic Designer: Nancy Al Azzi
Copywriter: Maryam Kashour