Although STC is in fact the superior operator in terms of Network (speed & coverage), TOM & Brand Equity have decreased due to other operators heavily competing and claiming fast speeds and wide coverage.
KSA
The Objectives
Our objective is to cement our leadership position and Network superiority in terms of speed and coverage, through an image/equity campaign that will introduce our #1 Network claim.
KSA
The Objectives
Our objective is to cement our leadership position and Network superiority in terms of speed and coverage, through an image/equity campaign that will introduce our #1 Network claim.
Concept
STC is the best, fastest, most powerful, with the widest coverage network in the kingdom, our aim for our communication is to establish that for once and for all.
STC is the Network #1 in KSA .
HOW CAN WE ARTICULATE THAT?
HOW CAN WE ARTICULATE THAT?
Everything we say will be backed up by facts introducing
#1
#1
Branding
Our network is #1 and we are the best together. The icon represents a sense of pride, togetherness between STC and the people.
Contextual messages & Ambients
Credits:
Executive Creative Director: Rayyan Aoun
Creative Director: Hessa Al Sudeiry, Antra Patel
Senior Art Director: Tonie Tannous
Art Director: Isabelle Trad
Creative Director: Hessa Al Sudeiry, Antra Patel
Senior Art Director: Tonie Tannous
Art Director: Isabelle Trad