Brief Recap
With summer approaching, stc is seeking to celebrate the break and the possible lifted curfew starting 21st of June by offering a wide range of promotions to launch at the same time.
KSA
With summer approaching, stc is seeking to celebrate the break and the possible lifted curfew starting 21st of June by offering a wide range of promotions to launch at the same time.
KSA
The Objectives
To launch a new summer platform creating a unified theme which any promotion can run under, in order to own the break & maintain relevancy in our communication during the transitional phase, as well as build awareness of various stc products.
To launch a new summer platform creating a unified theme which any promotion can run under, in order to own the break & maintain relevancy in our communication during the transitional phase, as well as build awareness of various stc products.
This summer is not like any other summer. But should we cry about it? OR make the most out of it? Let's make the most of this summer: our offers. our communications. our spirit. will reflect just that.
حـي_الصيـف#
The platform allows us to go into different online content. For example pushing internal tourism through Unveil Saudi.
Credits:
Executive Creative Director: Rayyan Aoun
Creative Director: Antra Patel
Senior Art Director: Tonie Tannous
Senior Copywriter: Abeer Alsalem
Business Director: Jad Haddad
Account Director: Rabih Hassoun
Senior Account Manager: Yasmin Moufti
Account Manager: Yara Sidani
Creative Director: Antra Patel
Senior Art Director: Tonie Tannous
Senior Copywriter: Abeer Alsalem
Business Director: Jad Haddad
Account Director: Rabih Hassoun
Senior Account Manager: Yasmin Moufti
Account Manager: Yara Sidani